Different environments require different products
LED screens are being used in a wide variety of applications, but it's not uncommon to install a product that doesn't fit the site without thinking about the environment.
At Impactrum, we believe in designing and building LED screens that are fit for purpose, so it's important to understand the difference between an LED screen designed for extended viewing and one designed for advertising.
Products for viewing
'Theatrical' LED screens are intended for extended viewing, such as in convention halls or conference rooms,
They typically have a higher resolution and lower pixel density because the audience is viewing at a closer distance.
They need to provide more detailed image quality, but with comfortable brightness and soothing colors so that the eyes are comfortable and not fatigued. LED screens for viewing are designed with these factors in mind.
Products for advertising
'Advertising' LED screens are often installed outdoors, where they are often viewed by audiences from a distance.
Because the content needs to be visible even in direct sunlight, they are designed with relatively low resolutions and high pixel densities to ensure that the content is clearly perceived from a greater distance. Because they are meant to be glanced at and then passed by, like advertisements or information signage, they need to be colorful and impactful to catch the eye rather than to be viewed. They also need to be water and wind resistant, as well as durable in terms of staying on for long periods of time.
Design and manufacture fit-for-purpose products
Understand your purpose
As an LED screen manufacturer, Impactrum starts by understanding the difference between an LED screen designed for extended viewing and an LED screen designed for advertising. That's why we're dedicated to designing and engineering LED screens that are fit for their intended purpose.
Design for efficiency
For the same amount of money, it's more efficient to spend that money on features that serve a purpose. Whether it's reducing eye strain or widening the color gamut for viewing, or increasing durability and brightness for advertising, understanding the purpose will result in a product that is not only practical but also much more cost-effective.