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Impactrum's approach to products for viewing vs. advertising

Different environments require different products

LED screens are being used in a wide variety of applications, but it's not uncommon to install a product that doesn't fit the site without thinking about the environment.

At Impactrum, we believe in designing and building LED screens that are fit for purpose, so it's important to understand the difference between an LED screen designed for extended viewing and one designed for advertising.

Products for viewing

"Viewing" refers to products that will be viewed for extended periods of time, such as in a convention hall or boardroom. They should have comfortable brightness and soothing colors that are easy on the eyes and don't strain.

Products for advertising

They are meant to be glanced at and then passed by, like an advertisement or informational signage, and should be colorful and impactful rather than intended for viewing. They should also be prepared for the durability of being left on for extended periods of time.

Design and manufacture fit-for-purpose products
Understand your purpose

As an LED screen manufacturer, Impactrum starts by understanding the difference between an LED screen designed for extended viewing and an LED screen designed for advertising. That's why we're dedicated to designing and engineering LED screens that are fit for their intended purpose.

Design for efficiency

For the same amount of money, it's more efficient to spend that money on features that serve a purpose. Whether it's reducing eye strain or widening the color gamut for viewing, or increasing durability and brightness for advertising, understanding the purpose will result in a product that is not only practical but also much more cost-effective.

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