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Impactrum is shaping the future of EV chargers

The potential of EV chargers as an ad platform and the need for bigger screens

Electric vehicles (EVs) are rapidly gaining popularity as a sustainable mode of transportation, and EV charging stations are being installed in large numbers. What many people don't realize, however, is that these charging stations have the potential to be a valuable advertising platform. EV chargers can display targeted, high-quality ads that appeal to drivers and passersby. However, to maximize their potential as an advertising platform, these chargers need larger screens.

Benefits of EV charger advertising

Advertising EV chargers offers several benefits to businesses. EV charging stations are typically located in high-traffic areas, such as parking lots and shopping centers. This means that ads displayed on these chargers are likely to be seen by a large number of people.

Advertising for EV chargers also allows businesses to demonstrate their commitment to sustainability and clean energy. By associating their brand with green transportation, businesses can strengthen their reputation and appeal to customers who prioritize environmental responsibility.

Volta's charger (LCD) that offers free charging through an ad revenue model.
The need for a bigger screen

Outdoor LCD screens can be effective for displaying ads on EV chargers, but they have limitations in terms of size and visibility. This is where LED screens come in. LED screens offer greater flexibility in terms of screen size and shape, even allowing for atypical screens that can attract the attention of drivers and passersby.

In addition to their size, LED screens offer great visibility and clarity. They are highly visible even in bright sunlight, and their high resolution ensures that ads are crisp and clear. This means that businesses can be confident that their ads will be noticed by potential customers.

Branding and customization

With LED screens, you can offer different sizes and shapes to fit your charging station design and create customized ads that fit your brand and target audience.

They can be equipped with a variety of features that not only provide additional information, but also serve to draw attention to them.

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